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Fashion

Events Fashion Interview

Brand Focus: The Grey Heron

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Earlier this month, we hosted a star-studded in-store event featuring The Grey Heron at The Stylist, Khar. Signature breezy styles by the label were displayed attuned with the summer season. The Grey Heron by Jesse Sandhu is coveted for its comfortably chic outfits that distinguish the wearer in the crowd. The store displayed pieces from Read More

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Events Fashion

‘Summer Brides’ by Bhumika Grover

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To begin the summer wedding season on the right note, Bhumika Grover launched her SS ’19 collection at Pernia’s Pop-Up Studio’s flagship store, Thursday, 4th April! We caught up with her to learn about her inspiration, creative process and her favourite travel destination. When asked about her journey, she says “I always had a creative Read More

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Fashion

2 am Fashion Finds: Spring-Summer Joy

You know the nights, you don’t get sleep and you start surfing the internet for fashionable additions to your closet. Well, this time we asked our editors for their  ‘2 am fashion finds’ they added to their Pernia’s Pop-Up Shop cart. What we found: a curation of the most stylish yet affordable pieces for the Read More

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Fashion

Brand Focus: Mati

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The sustainable clothing brand, ‘Mati’ is Made With Love by Fatima K Punjaabi and is a reflection of her personal style. With a raw and organic feel, the brand captures the essence of the word ‘Mati’ that means soil in Sanskrit. Dedicated to encouraging a more environmentally-friendly fashion industry, every piece is made from natural Read More

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Fashion

The Art Of Power Dressing

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Radical in style and meant to make a strong statement, Power dressing is definitely the new wave in town. No, it has nothing to do with dressing like a man or being more masculine in style. It’s about reclaiming and embracing our femininity and curating a wardrobe that will make us feel sharp, chic and Read More

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Fashion lifestyle

Gospel of Minimalism

A guide to minimalist living for girls who love fashion Minimalism is not just a pleasant aesthetic, it is really a lifestyle that yields extraordinary benefits in all aspects of life. When you think about minimalist fashion, you probably picture those skillfully curated wardrobes you see all over Pinterest. Filled with just a few pieces Read More

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Fashion

Designer Focus: Myriad

Myriad: Pernia's Pop-Up Shop

Activewear Without Limitations It’s the beginning of March and most of us are wondering what happened to our fitness resolution for the year. Well, summer has arrived and really, there are no more excuses to lounge around. We understand the feeling of wanting to be inspired and motivated. For us, chic activewear always does the Read More

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Fashion

Akashi: Giving Fashion an Eco-Boost

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Building a brand is a very personal process for every designer! Each one of them has their own story and meaning behind their brand. Founded by Mrs Vina Ahuja, Akashi is a label imagined around the idea of Modern India. With a qualification in interior design, Vina Ahuja is known for her vast knowledge in Read More

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Events Interview

A Fusion of Style: An interview with Pranay Baidya

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Born in Calcutta, the city known for its literary, artistic and revolutionary heritage, Pranay Baidya has been immensely celebrated by the fashion community. We caught up with him at The Wedding Vastra event at Pernia’s Pop-Up Studio, where he took us through his journey and where his desire to be a designer came from. ¬†From Read More

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Events Interview

Trousseau Treasures: Meet Shehla Khan

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At Pernia’s Pop-Up Shop, our mission is to give every woman a chance to style her life in her own way. On the 24th of November, Shehla Khan who believes in the same purpose, introduced her latest collection at Pernia’s Pop-Up Studio, Kala Ghoda. Inspired by women and in her words, ‘with an aspiration to Read More

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Interview

THE ETERNAL BEAUTY: Dia Mirza

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She is often described as the epitome of charm in the industry. Passionate about social work and true to her motives, we catch up with Bollywood’s eternal beauty DIA MIRZA. Q. Every actor has their own story, what has brought you all the way here? Ans. I think my story is about self-discovery, seeking opportunities, Read More

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lifestyle

6 Books every fashion enthusiast must read!

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The fashion industry is definitely a place where the outlandish and the chic lie together in harmony. It is home to some of the most creative pioneers, innovative, mysterious and wonderful personalities that have become icons for those who love this world. These are the individuals who not only turned the industry on its head Read More

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Events

Soiree Story: Pernia’s Pop-Up Show Spring/Summer ’18

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  Revelling the celebrated success of its e-commerce shopping platform ever since its inception in the world of fashion, Pernia’s Pop-Up Shop took a stride with its first ever fashion festival- Pernia’s Pop-Up Show Spring/Summer ’18. The luxurious rendezvous presented by Pernia Qureshi showcased the Spring/Summer collection of featured fashion designers and lifestyle brands. With Read More

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Interview

The Runaway Bride Shruti Haasan

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“Most people get to do one thing, I get to do so much and I feel extremely blessed for it.” Actress and musician, Shruti Haasan’s individuality and style have firmly set her apart from Bollywood’s try-hards. Our rebellious muse of the season comes from a multicultural home and a filmy background; has been a part Read More

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