1st November 2018 was the big day, Pernia’s Pop-Up Shop opened its doors to a new studio in Kala Ghoda.
With its old city charm and heritage, Kala Ghoda in Mumbai offers a space that can stand out and allows us to offer a unique experience to our customers, making shopping inspiring. Being known as the shopping capital of Mumbai, Kala Ghoda attracts a number of tourists looking for luxury brands to shop from; and hence with this store, we bring Indian fashion to a new audience. Another aspect of choosing Kala Ghoda for our flagship store was that it allowed us to create a store with a wider area to house more merchandise than our other stores.
Sprawled across 5000 sq feet and 3 levels, the newly opened flagship store offers a one-of-a-kind personalised shopping experience, with over 60 Indian designers to choose the best of festive fashion from. The interiors are striking with installation-like display and an octagon trial room to see every detail of the outfit and offer a unique in-store experience. It is also our first store to hold exclusive fine jewellery. With a strong focus on emerging and advanced designers, and private styling consultations, the store is going above and beyond to give a fantastic experience to the shoppers.
The Kala Ghoda store focuses on curating the best of bridal wear and festive wear. Housing clothing labels like House of Kotwara, Shivan & Narresh, Masaba, Namrata Joshipura, Babita Malkani, Rocky Star, Sonaakshi Raaj, Siddharth Tytler, Ridhi Mehra, and Papa Don’t Preach, to sparkling jewellery by Outhouse and Flowerchild by Shaheen Abbas, you are sure to find your dream ensemble here. At this store, you will also exclusively find fine jewellery by Qira.
With a colourful and rich heritage of Kala Ghoda, the area is truly invigorating. We aspire to make Pernia’s Pop-Up Studio the favourite destination to discover Indian designer fashion in a truly unique setting and to continually seek innovative ways to engage our customers. Since we believe that Indian fashion is a work of art, with this new store at Kala Ghoda, we assure to build our reputation of selling a lifestyle and not simply a product! With an increase in offline stores, Pernia’s Pop-Up Shop promises to inspire customers, promote Indian fashion and nurture talent.
Visit the store: Kala Ghoda, Fort, Itts House, Saibaba Marg,, Kala Ghoda, Mumbai, Maharashtra 400001
Shop online: https://www.perniaspopupshop.com/