Top 10 luxury fashion brands to add to your cart

Top 10 luxury fashion brands to add to your cart


Pernia’s Pop-Up Shop has pioneered luxury shopping giving fashion enthusiasts a front row experience of prestigious runways and first-hand access to the ateliers of premier designers from the comfort of wherever they are. With its extensive display of collections and top-notch unprecedented services, Pernia’s Pop-Up Shop has become a favourite destination for luxury fashion brands for both women and men. While you are bound to be left spoilt for choice with the array of ultra-stylish ensembles arranged for every occasion, here are our top 10 labels that you should be adding to your cart right away!

1. Anamika Khanna

The first choice of our Bollywood divas for red carpet appearances, Anamika Khanna is credited to introduce the immensely popular dhoti style sarees. Her designs are anything but monotonous. With statement-making prints, cutting edge silhouettes and ingenious elements, an Anamika Khanna signature ensemble stands out as a contemporary masterpiece amongst the crowd wearing run-of-the-mill designs.

Fierce, avant-garde and artful define the style aesthetics of Anamika Khanna’s repertoire. The designer is righteously distinguished as a trendsetter amongst her contemporary luxury fashion brands. Make a lasting impression as you wear an Anamika Khanna ensemble to the next event. The Everything AK-OK collection by the designer presents an eclectic range of fusion styles like draped skirts, sporty crop tops, capes primped with illustrated prints and monochromatic embroidered details.

2. Gulabo by Abu Sandeep

The most celebrated designer duo Abu Jani and Sandeep Khosla launched their prét label as a tribute to an iconic character played by their favourite actress Waheeda Rehman in the movie Pyaasa. The signature Gulabo by Abu Sandeep collection is inspired by the ethereal nuances of her persona and reimagined in a modern-day style.

The collection is crafted in organic fabrics and solid white hues to reflect the divinity of the retro era. With hints of meticulous detailing and fluid cuts, sarees, dresses, tunics, kaftans, kurtas and dhotis manifest visionary elegance with unwavering versatility. The designers showcase surreal elegance with the finest of creations under this label as opposed to their elaborate Indian wear designs that are coveted by every fashionista.

3. Mahima Mahajan

Defining Indian wear with a refreshing vibe, Mahima Mahajan has become one of the most-coveted luxury fashion brands in a short span of time. Distinguished for her dreamy pastel colour palette, vintage-inspired floral prints that are both timeless and timely. Her collection is most desired by millennial bridesmaids and brides-to-be, courtesy- the whimsical details that vibe with scenic landscapes of the wedding destinations.

If a pretty portrait-perfect look is what you desire, Mahima Mahajan is just the right choice to adorn. Doll yourself in radiant ensembles by the designer to look a class apart at the wedding soiree. Concept sarees, anarkalis and kurta sets by Mahima Mahajan make for a perfect piece for your bridal trousseau.

4. Anita Dongre

Anita Dongre is a connoisseur designer in the world of fashion and a revivalist of Indian crafts. Borrowing inspiration from the rich heritage of Rajasthan, her ethereal designs coupled with skilled workmanship is heirloom-worthy. Her designs resonate the rich roots of Indian culture. Anita Dongre’s bridal masterpieces are immensely popular and coveted by Indian women across the globe. Her creations are revered for manifesting contemporary aesthetics with a timeless perspective.

Every masterpiece of Anita Dongre’s collection is artfully customized in traditional elements like tie & dye, gota patti handwork. The label Anita Dongre is synonymous to glorious ethnicity and unmatchable elan that is desired by every modern woman. The designer’s expertise is showcased in every saree, kurta sets, anarkali ensemble, bridal lehenga which defines the sheer elegance of Indian culture in every essence.

5. Masaba  

She is the bonafide ‘Queen of Prints’ in the fashion industry. Masaba has carved her own niche with her offbeat style sensibilities. The designer’s creations are a detour from stereotypes with new-age cuts, bright colours and quirky prints. Her prints are inspired from mundane objects and twisted with an artsy flair to create an attention-stealing statement. Masaba’s designs are revered for its universal versatility and vivacious statement.

Masaba defines glamour in a free-spirited way to enhance the wearer’s own individuality and style. A signature Masaba outfit can easily be distinguished in the crowd of same ol’ styles. Masaba’s repertoire includes a statement-maker for every occasion whether it is your summer vacation or a dream wedding. The limited edition collectives by Masaba like the Game of Thrones collection and Ekaya X Masaba prove the artistic creativity of the maven.

6. Payal Singhal

With decade-old expertise in the fashion industry, Payal Singhal is a favourite name amongst fashion-forward women. Her collections are prominently art-inspired which she accumulates from her travel experiences. Statement-making with its bohemian nuances, her mastery is reflected in the cutting edge silhouettes and drapes. Her idea of glamour doesn’t compromise on comfort and flatters to women of every shape.

The designer is credited for bringing the perfect mix of couture brilliance and easy wearability with her fusion ensembles. Cowl pants, cape jackets, asymmetric tunics, concept sarees, crop top and skirt co-ordinates in relaxed cuts and tribal embroideries define a quintessential Payal Singhal collection. Her creations are customized in deep jewel tones and earthy hues to offset the vibrancy of embroideries.

7. Pranay Baidya

Hailing from the city of talent and art- Kolkata, Pranay Baidya takes notes from his own culture to envision his ingenious creations. The designer specializes in bridal as well as ready-to-wear collections that display antiquated Indian handicraft techniques with contemporary finesse. The USP element that describes Pranay Baidya is rendering classic silhouettes in an earthy colour palette.  

Pranay Baidya’s wedding and celebration wear capsule boast of rich jewel coloured banarasi weaves, lustrous velvets and silks embedded with textured embroidery. Each customization of his kurtas, lehenga sets, sarees, sharara sets as well as menswear is in harmony with a lively spirit of our culture. His keen focus on detail is what makes his bespoke looks create a lasting impression upon the onlookers.

8. Punit Balana

Translating the vibrant culture of Rajasthan, Punit Balana is patronized by women with fine choices for his unique contemporary interpretation of Indian wear. Every element from the fabric to ornate is treated in its pure form yet his design vibe with the modern age.

Every ethnic ensemble by Punit Balana promises a show-stopping entry at a wedding soiree. The muted unconventional hues of his ensemble make you look a class apart from the rest of the trend-led styles. The resplendent melange of traditional silhouettes with intricate ornate pair easily with statement jewellery as well as dainty heirloom pieces.

9. Varun Bahl

With excellence in couture and flair for elegance, Varun Bahl designs every ensemble as a masterpiece that is eye-pleasing at first glance. Varun Bahl is one such connoisseur whose knack for craftsmanship and his artistic skills signify the core essence of his collection. His lustrous creations define modern day wedding wear with a blend of a classic and contemporary statement. His princess-y pastel lehengas are the dream ensemble of every bride-to-be.

Dramatic opulence with painstakingly crafted embroideries encapsulated in a whimsical theme translates into the impeccably designed ensembles that are a seasonless piece in your wardrobe. The designs are quintessentially attuned with the high spirits of a big fat Indian wedding. From the bride-to-be to the bridesmaid and her entourage, every fashionista playing a significant role in the nuptials can count on Varun Bahl to dress her up for the extravagant affair.

10. Rohit Gandhi & Rahul Khanna

The iconic designer duo Rohit Gandhi & Rahul Khanna are recognised for presenting glamour in a cinematic allure. Futuristic and ravishing, the designer’s repertoire is a perfect choice to slay evening affairs effortlessly. The monochrome colour palette, 3D embroidery details and ultra-chic silhouette are the elements that make Rohit Gandhi & Rahul Khanna a go-to choice for fashionista partygoers.

The magnificent couture gowns, dreamy dresses, ultra-glamorous party wear styles are in the wish-list of every globally-savvy modern woman. While the cuts are focused to flatter every body form, the signature linear and geometric patterned embellishments stand out as a blingy factor at every glamour studded event. Whether your statement is about sharp dressing or charm oozing and dreamy, Rohit Gandhi & Rahul Khanna have just the outfit to amp up your style.

So, with these 10 luxury fashion brands that dictate the fashion scene, you can never fear to head out dressed in a look that is lacklustre. Explore the collections and add the signature outfits by the premier designers to your cart this season and refresh your wardrobe with a touch of glam luxe.

Shop a range of over 500 luxury fashion brands at Pernia’s Pop-Up Shop .

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By in Anamika Khanna | Anita Dongre | Gulabo by Abu Sandeep | indian designers | luxury fashion brands on Pernia's Pop-Up Shop | Mahima Mahajan | Masaba | Payal Singhal | Pranay Baidya | Punit Balana | Rohit Gandh | Top 10 luxury fashion brands | Varun Bahl

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